Deliverables
- Logo Design & Development
- Marketing and POS Material
- Product Packaging
- Video Animation
Company Overview
In 1999 Danavox became the fourth largest hearing device manufacturer in the world, and now it is widely recognized as the hearing industry’s technology leader.
Danavox offers a full range of hearing instruments including software-based digital instruments, digitally programmable and traditional products in all size and models and creates innovative solutions for all types of ear-related diagnostics. It is the largest global supplier of computerized audiology and hearing instrument fitting equipments.
Logo Design & Development
Danavox requested re-developing their older logo using similar type forms but making it feel moore modern, warmer and more consumer-centric.
The use of the 3 rings in the letter ‘O’ symbolizes Danavox’s 3 primary values – Reliability, Trust & Technology as well as conveying the idea of sound waves or ripples moving outwards.
Marketing & POS Material
Danavox required several new updated communication devices designed to include the new logo and colour themes and deliver their message clearly to a consumer focussed audience.
I created posters, pharmacy POS and labels for the interior, brochures & counter-stands which use the corporate theme cleanly to deliver Danavox’s message.
Product Packaging
New more modernized packaging for Danavox’s core ABC hearing aid product was needed to match their updated corporate theme.
Using the 3 rings from the logo to envelop the packaging in 3 dimensions was a nice touch to create some interest while still maintaining a clean and uncluttered look.
Video Animation
Danavox required a stand alone video user guide for their hearing testing stations based inside pharmacies across China.
A simple animation loops with the company logo and core message until touch activated by the user. User steps would then play guiding customers through the process easily and quickly.
Logo/Branding & Design Guide
For all of my clients I create a clear and easy to understand Design Guide outlining all of the logo, colours, fonts and additional designs.
This is always a good tool for referencing design material aswell as a vital document for keeping everything consistent when working with other designers, web professionals or creatives.
